会议背景
Conference background
近些年,随着中国的开放幅度越来越大及2018年中国成功召开了进口产品博览会，吸引越来越多的进口润滑油品牌进入中国市场。这些进口润滑油品牌因进入中国市场的时间及市场策略的不同，在国内市场的品牌知名度与市场占有率也不同，很多进口的润滑油品牌在开拓中国市场面临着诸多的困难与挑战。
With the opening up of China in recent years and the successful convening of the China International Import Expo 2018, more and more imported lubricant brands are attracted to enter the Chinese market. These imported lubricant brands have different brand awareness and market share in the domestic market due to the different time of entering the Chinese market and different market strategies. Many imported lubricant brands are facing a lot of difficulties and challenges in exploring the Chinese market.
本次峰会旨在有效促进进口润滑油渠道从无序向有序的健康发展。首先通过国际知名润滑油行业标准认证机构。从专业角度对进口润滑油的品质认证标准做专业介绍，体现出进口润滑油品牌品质的真正价值。同时本次峰会也邀请到国内外润滑油行业营销及技术专家，通过对中国进口润滑油品牌行业发展趋势做主题报告分享。进口润滑油品牌如何通过精准定位.服务差异化满足中国合作伙伴及消费者的不同需求。在中国这个开放融合的市场环境中，取得傲人的业绩。
This Summit is aimed at effectively promoting the orderly and healthy development of imported lubricant channels. First of all, the international well-known standard certification agency of lubricant industry will introduce the quality certification standard of imported lubricant from a professional point of view, to truly show the real value of the brand quality of imported lubricating oil. At the same time, the Summit also invites international and domestic lubricant industry marketing and technical experts to share around the theme of the development trend of imported lubricant brand industry in China, and to analyze how imported lubricant brands meet the different needs of Chinese partners and consumers through accurate positioning and differential services and achieve remarkable results in China’s open and integrated market environment.
会议时间、地点
Conference Time and Venue
时间：2019年8月20日（全天） 9:00—17：00
Evening Time: 9:00 a.m. – 5:00 p.m. on August 20, 2019
颁奖答谢晚宴：18:00—20:00
Awards Presentation and Appreciation Dinner: 6:00pm.-8:00pm.
地点：广州香格里拉大酒店
Venue: Shangri-La Hotel, Guangzhou
规模：500 人＋
Scale: 500 + participants
参与行业：进口品牌厂商/汽车维修百强连锁/润滑油经销代理商/各国驻中国领馆/高端汽车厂厂家代表
Participating industry: Imported Brand Manufacturers/Top 100 Chains in Automobile Maintenance/Lubricant Distribution Agents/Consulates in China/High-end Automobile Manufacturers’ Representatives
形式：主题分享＋行业论坛＋趋势分析＋渠道对接＋评选颁奖
Form: Theme Sharing + Industry Forum + Trend Analysis + Channel Matchmaking + Selection and Award Presentation
会议亮点 Highlights of the meeting
1.第二十届中国国际润滑油品及应用技术展览会-官方峰会
The 20th China International Lubricants and Technology Exhibition – Official Summit
2.首届进口润滑油品牌峰会
The first summit of imported lubricant brands
3.500＋参会嘉宾，涵盖众多区域国家及品牌
500 + participants, covering a number of regional countries and brands
4.专属论坛＋行业专家培训系统落地
Exclusive forum + industry expert training system
5.品牌严选品质服务对接会/300＋精准全国代理商＋中国汽修连锁百强企业
Carefully selected brands and quality service matchmaking/300 + precise national agents + China Auto Service Chain Top 100 enterprises
6.世界知名认证机构：ACEA 欧洲汽车制造商协会/API 美国石油协会官方参与
Official participation of the world’s leading certification bodies European Automobile Manufacturers’ Association (ACEA)/American Petroleum Institute (API)
7、新晋进口润滑油品牌评选＋颁奖晚宴＋行业主流媒体宣传
New imported lubricant brand selection + high-profile award presentation dinner + industry mainstream media publicity
8、峰会信息全球行业主流媒体播报
Summit information broadcast by global industry mainstream media
拟邀请嘉宾Guests to be invited
